Commercial Sand Blast Company

Produced for a modest budget and with very little text content from the client, the Commercial Sandblast website required maneuvering of available collateral material to create a sense of visual robustness. Another goal was to get the simple message of “we do commercial sandblasting, pipeline coating, painting and restoration” out to the public, as clearly as possible. Because the client had dozens of high quality photos of their projects, we focused on images to promote the company’s skills and equipment, while emphasizing that they are certified, safe, and capable of handling almost any job.

In addition to design, each web page was optimized to attract search engines (SEO) based on specific criteria, including promotion to local businesses in the Los Angeles area.



Kay Dermatology

Plastic Surgery and Dermatology Skin Website

Web design, development & front end architecture, content editing, video editing and conversion, web marketing and search engine optimization.

Our task was to create an informative online experience while still maintaining a certain level of design aesthetics, a certain “sexiness”. The biggest challenge to this project was organizing the large number of services and treatments offered, and categorizing them into a manageable number of subsections. Services that were more common or needed additional promotion, like acne treatment and laser cosmetics, were reiterated using newsletter articles, strategic link positioning on the web page, and before-and-after photos, to attract image search engines as well as provide potential customers with examples from actual patients.

Team of Advocates for Special Kids (TASK)

Special Needs Education Center Nonprofit

Logo/identity branding, web design, marketing, print/promotional material design, online video production.

The TASK website project began with the design of a people-friendly logo that was colorful and optimistic. The logo had to be reducible as well as recognizable when printed in black and white. The logo and the web site had to accurately depict the demographic that TASK serves, which is special needs children and their parents and families. Another major emphasis was in showing the TASK’s staff and meeting rooms, so that web visitors will be familiar with the TASK environment before their first physical visit. Support, advocacy and a welcoming atmosphere was the consistent theme throughout.

In addition to the website, we worked with TASK to come up with the slogan, “Supporting, informing, empowering,” honing the essence of their mission from twenty rough slogan ideas, down to three succinct words. We also created a template for their quarterly newsletter in Microsoft Publisher, the program used by TASK staff.

Our duties included updating the website, editing/converting web and print graphics, and acting as liaison with printers during production of promotional items. Other duties include marketing strategies consulting, search engine optimization, and implementing web apps like the social networking buttons. We also created and administer a fan page for TASK within the Facebook social networking site.

An Easy, Beautiful Walk

If someone were to ask me to describe what I do in as few words as possible, I would say this:

aneasybeautifulwalk4I tell a story.

If someone were to ask me to elaborate, I would say these:

I tell a story, your story, through words and pictures on the Internet. If you were a school, I would talk about how your school became what it is today, who were the important people involved, and who keeps it running now. I would talk about what’s going on at your school lately, and if you have pictures, maybe we can show those.

I would talk about what makes your school different from the others, and as honestly and humbly as possible, what parts of your school are better than the others. I would involve your voice in the story.

If your school was ranked high in sports or in the arts, we would talk about that. If some of the classes you offered counted toward college credit, we would definitely talk about that. And of course, we would talk about the students in your school, and what makes them better people for being there. Just as in a trustworthy story, everything that we say, we would back it up with facts, news articles, and statistics.

We would speak conversationally so our words would be easy to understand. Only when simple words aren’t enough will we introduce the more complicated words.

I would make the walking path easy for your reader, by keeping the path clean and free of distractions. I would place benches that face scenery along the way, so that your reader can rest while looking at something beautiful. I would place signposts and directions so your reader doesn’t get lost, but discreet enough so as not to take away from the beautiful walk.

The path would be so enjoyable that the reader would want to return as often as possible.