Web design, development & front end architecture, content editing, video editing and conversion, web marketing and search engine optimization.
Our task was to create an informative online experience while still maintaining a certain level of design aesthetics, a certain “sexiness”. The biggest challenge to this project was organizing the large number of services and treatments offered, and categorizing them into a manageable number of subsections. Services that were more common or needed additional promotion, like acne treatment and laser cosmetics, were reiterated using newsletter articles, strategic link positioning on the web page, and before-and-after photos, to attract image search engines as well as provide potential customers with examples from actual patients.